We need less, not more.
How do we produce less?
Produce less of the unnecessary...
We can use disruptive innovation processes to disrupt how and what we create, consume, and use.
From disrupting individual and / or organizational behaviors, practices, habits, deliverables, and more.
Let's narrow our focus to the production of the new.
How do we produce less?
Starts with why are we making the thing at all?
Long before profits.
At the nascent stage of discovery: What principles are guiding our decisions to determine if a product or service (at any scale) should be pursued?
To ensure the output honors what is right for:
The planet?
The people?
Future generations?
Society?
Few innovation frameworks are designed to embed immanent ethics in their model.
Most innovation models focus purely on wants, needs, and greed.
Easy to get caught in market opportunity. Where's the money, right?
But that is what's put us in this mess.
Chasing money without an ethical framework to bind us to produce what we truly need. For the right reasons.
The time has come for good over greed.
Because I'm sure you'd agree - we don't need a 97th listing of the same muscle roller on Amazon? All sourced from the same manufacturer, in the same color that looks identical to the other 96.
But ethics is not limited to e-commerce by any means.
Big, the biggest organizations are just as guilty of producing safe bets for small profits. Willing to chip away at the competitors. Keep making money. Consequences be damned.
We can do better.
We must do better.
By applying a model of ethics in the innovation process.
Early in the discovery phase.
Before things are made.
Because you can't wash an insecticide as ethically sourced after you've designed it to annihilate every living organism it comes in contact with.
Because you can't wash an insecticide as ethically sourced after you've designed it to annihilate every living organism it comes in contact with.
Disruptive innovation processes that embed immanent ethics in the discovery phase never need ethics-washing.
The ethics, along with the story and marketing are embedded from the start.
Ethics for disruptive Innovation is not something we all strive for.
Immanent ethics embedded in disruptive innovation processes is required to alter the course of humanity.
We possess the power to make the change.
Capitalism is not going away.
But we can give it a conscience.
