Emerging Futures

Email Newsletter

A Weekly Adventure Into Creativity

Experimenting With What It Is and What It Can Do

For nearly a century, we've treated creativity as though it begins in the head: individual, idea-focused, human-centered. Emerging Futures is a sustained weekly experiment in what can be done outside that model – it’s part of a movement drawing on the complexity sciences, enactive cognition, ecology and the concrete experience of making to collaboratively make a far richer and broader universe of creativities.

250+ volumes and growing. Landing in inboxes every Friday at 8am EST.

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Who Reads Emerging Futures?

Readers come from innovation and change facilitation, complexity practice, organizational development, foresight, the arts, higher education, ecology, AI research, healthcare, and beyond. What they share is not a job title. It's a conviction – that the world is more creative, more relational, more alive than any framework they've been handed can grasp.

Most have already cycled through the usual tools. Design Thinking. Systems Thinking. Sensemaking. Complexity frameworks. Each illuminated something real. None was enough.

Emerging Futures is for the practitioner who knows that there is more – and wants a shared community, language, and space for sustained speculative inquiry to grow from what they already know.

A Weekly Ritual for People Who've Outgrown Their Frameworks

Emerging Futures doesn't land in your inbox like most newsletters. It doesn't summarize the week. It doesn't give you five tips.

It asks you to slow down with a question, a concept, a practice, a speculation that will actively reshape how you engage with creative processes.

Ryan Spence, CEO of AmeriFab, Inc., says about the newsletter: “Nothing makes me more appreciative of being alive and active these days than the work of Jason & lain. The impact is a daily meditation before I launch into action.”

For Bhavana Nissima, Founder & CEO at The Lightweaver House, “the newsletters opened a portal… I won't attempt to define it anymore nor summarise what must have taken years to reflect and publish… I have read only a fraction of the resource, and it was plenty…” And of the journey that followed, she says, “My current play is this: a new opening is what emerges when being-with in a state of deeply perceived complexity of the whole relationship. I know it will evolve. This in itself is profoundly exciting."

Others save it for the close of the work week - Ozgen Bagci, an educational consultant and HundrED community lead, “ends her Fridays with the newsletter and a glass of wine.” Her closing ritual.

What they have in common is that Emerging Futures isn't content to consume. It's an integral part of their ongoing meaning-making practice. It’s something you return to. Something that builds, volume by interactive volume, into a different orientation toward creativity – one that shows up in how you live, engage the world, facilitate, teach, collaborate and lead – how you notice what's emerging in spaces that everyone else is trying to control.

Over time, the newsletter doesn't just give you new concepts. It transforms what you pay attention to – the unintended outcomes, the things no one planned, the affordances hiding in plain sight – and ultimately how you act beyond the given and the known.

Subscribe to Emerging Futures+

Emerging Futures arrives in your inbox every Friday at 8am EST as a portal into the collaborative adventure of creativity. Subscribing is free, and will remain free forever.

As a free subscriber you'll be able to access the four most recent volumes on our website.

The complete archive – 250+ volumes, searchable, navigable, and cross-referenced – requires an Emerging Futures+ subscription.

Emerging Futures+ is $60/year or $6/month.

We’ve developed the Newsletter to be an interactive part of your experimental journey. It’s not just an emailed Newsletter – it is a platform for sustaining collaborative engagement and belonging:

• Full access to the 250+ volume archive: searchable, navigable, cross-referenced, with a curated guide to the entire archive organized by theme and series, updated quarterly.searchable, cross-referenced, organized by theme.
• Audio versions: (delivered as a podcast) is an extended audio version of each newsletter, enhanced with a fuller context, further examples, and deeper exploration. Long enough to fill a commute, a run, a walk. Audio begins at Volume 174.
• Post your comments, questions, or thoughts: Each newsletter has comment and discussion threads where alongside WorldMakers community members – practitioners across five continents connect the week's ideas to their own work..
• Live Events
: An invitation to attend two WorldMakers live events per year.

Subscribe to Emerging Futures+

$60/year or $6/month

$1 for your first seven days, cancel antytime.

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What Our Subscribers Are Saying

Thom Markham

Creative Director & Co-Founder @ PBL Future Labs

Subscribing to lain and Jason's newsletter on creativity & innovation is mandatory if you want to help shape a world that needs much, much more than 'developmental change'. But it also comes with a warning label: It's deep, thoughtful work that upends established views on creativity. It will keep you awake at night.

Tim Giordano

Partner @ Clarkson Law Firm

Thank you for a newsletter on innovation that is actually worth reading. It is itself novel in topic selection and treatment, it is responsive to the community, and it has depth.

And while squarely in the space of innovation, the multidisciplinary approach means it hits on so many levels. There is also a special art to it. The drawings, the word choices... it feels special, real, alive.

Read Them All

250+ Volumes Into the Experiment

Each volume builds on the last. Across 250+ weeks, we've developed a working vocabulary and a set of practices for engaging with creativity in ways that most innovation consultants have never encountered.

A brief map of what the inquiry has covered:

Affordances – What the world offers you for action, in the situation you're in. The shift from "What is it?" to "What can it do?" Ten-volume series. (Read: Vol. 90 – Coasting into Affordances)

Exaptation – How unintended capacities become the engine of novelty. How dinosaur feathers became instruments of flight. How this is the mechanism behind nearly every significant human invention. (Read: Vol. 94: Exaptation 3.0 – Affordances, Niche Construction and Innovation)

Worldmaking – Creativity understood not as making things in the world, but as making worlds. Why other worlds are possible – and why this changes what innovation means. (Read: Vol. 169: Creativity is WorldMaking)

Enactive cognition – Why thinking is not in your head. Why the mind is something that happens in the loop between body, environment, and action. What this means for how creativity actually works. (Read: Vol. 7 - Thinking is not in your Head)

The limits of Design Thinking – Why an ideation-first process cannot produce genuine novelty. What comes after it. (Read: Vol. 166: Defining Six Creative Concepts)

Sensing the new – How you engage with what doesn't yet exist. The role of mood, boredom, discomfort, and care. What it takes to stay open to the genuinely unprecedented. (Read: Vol. 174 - Sensing the New)

Volume 163:
Wright is Right, Wright is Wrong. Why the Wright Brothers story – the heroic individual innovator model – misrepresents how flight actually emerged. What this means for how your organization approaches creativity.

Volume 178: Creativity Has No Red Pill. A workshop where experienced designers produced radical novelty without a single act of ideation – and couldn't explain how. The account of a creativity that stops the mind.

Volume 135: Innovation – Not Knowing & What You Can Do Now. The practice of active not-knowing. Why Fleming didn't discover penicillin the way the story says he did. What emergence requires of you when certainty is unavailable.

Volume 76: On Users and Use-Generated Creativity. Why doing exceeds ideating. The exaptive logic at the heart of human invention.

Ready For Fridays to Change Your Approach to Creativity and Innovation?

Subscribe to Emerging Futures+

$60/year or $6/month

$1 for your first seven days, cancel antytime.

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What Our Subscibers Are Saying

Steven Greenstein

STEM Innovation Professor at Montclair State University

"lain Kerr and Jason Frasca, this newsletter is amazing. Absolutely *disruptive* to my scrolling behavior. The hand-drawn images are👌, and I don't know if l've ever seen a more efficient use of space than that Michael Anderson quote in Volume 7."

Gianni Di Marco

Change Management and Leadership Specialist @ Gianni Di Marco Consulting

"Do you want to shake the way you perceive the world and every moment? I encourage you to discover the world of Emergent Futures Lab. For the past few weeks, I have been receiving their Creativity and Innovation Newsletter every Friday... and it blows your mind. It is one of the best newsletters that can be received when we are interested in complexity, change in companies and transformative management. With the help of simple graphs, they make accessible complex concepts such as: multiple dimensions, emergence, non-linearity, nesting, etc.

Today, two dynamics are highlighted: converging processes and alternative potentials. And you know what? I saw it as a direct link with the mechanisms I work on that explain and govern resistance to change in companies. Definitely next Friday!"

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