An Interview with Emergent Futures Lab by GovWebWorks

Melissa Coleman of GovWebWorks recently sat down with the founding partners of Emergent Futures Lab - Iain Kerr and Jason Frasca - to discuss how their global strategic innovation consultancy approaches innovation:

Innovating Through Experience: Iain Kerr and Jason Frasca on how to create the new by experimenting with the old

Here are a few highlights:

"We like to say, “Don’t be a leader, be a follower.”

“The beginnings of the new are already there in everything,”

"If you look at any overnight success story, at what actually happened, not what people say about it, you find many different examples not of ideation, but of exaptation, which is developing something unintended from what was already in existence."

"All human innovations involve discovering something unintended. Or pushing a system in a way that was unintended."

"When you have an innovation process, you don’t have to bring geniuses into the room. With the right processes, people can experiment and develop and work collectively and do astonishing things."

If creativity and innovation are your bag, reading the complete interview will be worth your time.