Definition of Problem

What is a Problem?

Easily misunderstood as “something to solve or overcome”. Well stated problems already include all possible answers.

A further misunderstanding is that innovation is focused on how one solves problems. This is wrong. Innovation is at its most creative when it invents new problems.

Innovation is Hard

You know you need to innovate,
but no one shows you how- till now

The Innovation Design Approach is leadership's blueprint for organizational innovation. Detailing the why and how to innovate across inter-disciplinary teams using methods, tools, and practices.