Definition of Creativity

What is Creativity?

A process to develop novelty. Two forms: change in degree and change in kind.

Question of difference. Pure difference differing.

Quote on Creativity:

‘Creativity’ is the universal of universals characterizing ultimate matter of fact.  It is that ultimate principle by which the many, which are the universe disjunctively, become the one actual occasion, which is the universe conjunctively.  It lies in the nature of things that the many enter into complex unity.” ~ A. N. Whitehead

Innovation is Hard

You know you need to innovate,
but no one shows you how- till now

The Innovation Design Approach is leadership's blueprint for organizational innovation. Detailing the why and how to innovate across inter-disciplinary teams using methods, tools, and practices.