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Emerging Futures: Vol 62 - Experimentation Does Not Lead To Discoveries
emergentfutureslab.com/newsletter/vol-62-experimentation-does-not-lead-to-discoveries

This is exactly how, many years after the fact, Alexander Flemming talks about the invention of Penicillin: “When I woke up on September 28, 1928, I certainly didn't plan to revolutionize all medicine by discovering the world's first antibiotic, or bacteria

Emerging Futures: Vol 135 - Innovation: Not Knowing & What You Can Do Now
emergentfutureslab.com/newsletter/vol-135-innovation-not-knowing-what-you-can-do-now

A really instructive example of this is the story of Alexander Flemming and the invention of penicillin.

Innovation Led Leadership with Complex Adaptive Systems | Emergent Futures Lab
emergentfutureslab.com/blog/innovation-led-leadership-with-complex-adaptive-systems

It's that cliche story of Alexander Fleming leaving some petri dishes out by mistake and coming back from holiday to notice mold, had by chance found their way onto the dishes and killed the bacteria.

Emerging Futures: Vol 74 - How to Reinvent the Wheel But Different
emergentfutureslab.com/newsletter/vol-74-how-to-reinvent-the-wheel-but-different

Alexander Flemming did discover and stabilize the first fungi strains that eventually were creatively developed into antibiotics which went onto revolutionize health etc.

Emerging Futures: Vol 77 - Scratching Discovery
emergentfutureslab.com/newsletter/emerging-futures-vol-77-scratching-discovery

Far too often we, in the world of creativity, talk about someone “discovering” something in regards to innovation – whether it is Alexander Flemming discovering penicillin, or the early Hip Hop pioneer. Grand Wizzard Theodore discovering scratching.

Emerging Futures: Vol 129 - Creativity Without Cause or Causality?
emergentfutureslab.com/newsletter/vol-129-creativity-without-cause-or-causality

(Here it is useful to bring to mind. any. heroic story of creativity—whether it be the story we referenced of Alan Turing decrypting the German secret codes, Steve Jobs doing whatever, or Alexander Flemming inventing penicillin—they all rely on the totality

Emerging Futures: Vol 130 - One or Many Innovations: Creativity is Above, Below and Beside
emergentfutureslab.com/newsletter/vol-130-one-or-many-innovations-creativity-is-above-below-and-beside

For example, we look for the first to “discover” a medicine—Alexander Flemming and penicillin. Or the first to build a device—Thomas Edison and the light bulb.

Creativity & Innovation Newsletter: Emerging Futures | Emergent Futures Lab
emergentfutureslab.com/newsletter

Why Fleming didn't discover penicillin the way the story says he did. What emergence requires of you when certainty is unavailable. Volume 76: On Users and Use-Generated Creativity. Why doing exceeds ideating.

22 Ways to be More Creative and Innovative in 2022 | Emergent Futures Lab
emergentfutureslab.com/blog/22-ways-to-be-more-creative-and-innovative-in-2022

The second time something new happens it is an echo -- a fleeting unstable double. But it is only when something happens for a third time that it can be recognized. Be there.

79 One Sentence Innovation Tips | Emergent Futures Lab
emergentfutureslab.com/blog/79-one-sentence-innovation-tips

The second time something new happens it is an echo -- a fleeting unstable double. But it is only when something happens for a third time that it can be recognized. Be there. Be a follower and not a leader. Follow the odd, unusual, perplexing.

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