Definition of Direct Design

What is Direct Design?

Best understood as the “fallacy of direct design”. Historical model of idea driven linear design (illusion). Ideate--Model--Make.

Innovation: “as in actual life, we make detours, we go by side-roads. We see the straight highway before us, but of course we cannot use it…” Wittgenstein.

See: Developmental Design, Responsive Design.

Innovation is Hard

You know you need to innovate,
but no one shows you how- till now

The Innovation Design Approach is leadership's blueprint for organizational innovation. Detailing the why and how to innovate across inter-disciplinary teams using approaches, tools, and practices.